1984

The rumors were true. The revolutionary heroine from 1984, armed with nothing but a sledgehammer, is back:

 

 

She started the revolution. She liberated us from computer domination and forced the machines to return to serving human creativity instead of controlling it.

Today, 30 years on, her struggle continues as new and more intelligent versificators threaten to control our communication networks. News aggregators have replaced human news editors with algorithms, meaning that the news that you read is provided to you automatically based on rules and on popularity. News aggregator apps reduce our very source of knowledge to nothing more then a popularity based construct provided by a machine, but there is hope, it’s called picomag™.

Imagine picking out all your favorite things from the Internet, without the clutter and advertising, and then arranging them in one beautifully designed personalized magazine that updates itself automatically. That is picomag™, a brand new app for the iPad. picomag™ puts human creativity back into creating the news. picomag™ gives you the power to edit the web.

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A big shout out goes to all the amazing people who have helped realised this commercial which was a true labor of love:

Written and produced by: Michael Hill
Executive producers: Michael Hill and Patrick Schweizer
Directed by: Vahe Gabuchian
Starring: Angie Hill
Warrior: Daniel Grady
Main guard: Zachary Abbott
Extras: Adam Shai
Costas Anastassiou
Dmitri Panosian
Erik Schomburg
Fanto Frunze
Jiannis Taxidis
Julien Dubois
Nathan Faivre
Yazan Billeh
Maggie’s voice: Maria Carroll
Director of photography: Brett Juskalian
Key grip: Bob Low
1st A.D.: Carlos Reza
Sound recordist: Joshua pressman
Music: Lior Ron
Animation: Guy Ross
Hair/make-up: Sarah Dorsey
Production assistant: Jeremy Herbst
Color: Signiture Productions Lebanon
Sound design, CGI, ADR,
set design and costumes: Michael Hill
Catering: FEED ME Catering,
Maria Carroll, Emily Lowe
Special Thanks to: Maria Carroll, Karen Baumgartner, Vahe and Varujan Gabuchian